Text messaging is to mobile operators what Coronation Street is to ITV
Placecast have announced their largest deployment yet, reaching more than one million opted-in consumers in a location-based mobile marketing program. They have partnered with the O2 to use the Placecast platform to serve location-based SMS and MMS messages from Starbucks and L’Oreal, the first two of several of O2’s partner brands to launch.
The program is called O2 More – a consumer targeted media service launched by O2 at the end of last year. Customers opt-in to receive targeted, relevant messages – and now the messages will include delivery based on location and time. O2 has licensed the Placecast platform to create geo-fences and tie relevant content to thousands of locations throughout the UK, similar to the ShopAlerts programs we have been running here in the US for brands like The North Face and Sonic Drive-Ins.