Friday, 12 November 2010

The Retail Bulletin / Debenhams launches promotional Voucher Card.


This new product, one of the biggest uses of promotional cards that PrePay Solutions has worked on to date, is currently being sent out to hundreds of thousands of people across the UK.
The invitation to register for a Promotional Voucher is sent out to Debenhams customers via email and through affiliate websites, and allows them money off their purchases. Once they have registered their details, customers receive a unique single use virtual voucher via email or SMS, and can then use it to receive £5 off in store.
PrePay Solutions activates and loads the card with value and manages the redemption process, ensuring the voucher is redeemed correctly and within the arranged expiry date. This also allows Debenhams to track and monitor the performance of their promotion and gives them control over the redemption as this takes place within a set time period.
Recipients are encouraged to pass on details of the promotion to friends and family so they can sign up to receive the voucher. This increases data capture for the retailer and expands their database of customers. With the redemption period from Monday 25th October - Friday 12th November 2010, the current promotional voucher also capitalises on the valuable pre Christmas sales period, driving sales at the start of the festive season.
Jane Exon, Head of Marketing, at Debenhams, adds,“This new type of voucher adds to Debenhams range of promotional offers – this is of particular benefit to our customers enabling them to make valuable savings on their purchases, especially in the run up to Christmas!.”
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