eCircle has just launched the latest version of its innovative email marketing broadcast technology, eC-messenger. The new eC-messenger 6.0 is the first complete solution for the effective integration of email, social media and mobile marketing.
The powerful new 6.0 version uses internet-based cloud computing, making it one of the fastest, most flexible on-demand email marketing platforms in the world. It achieves optimum marketing integration via its combination of a new Social Media Suite and Mobile Suite, and connects online and offline campaigns like never before with the help of the new Barcode Generator, which helps clients track email campaigns at Point of Sale (POS).
Speaking about the launch, Volker Wiewer, CEO of eCircle comments: “Social media and email together creates a potent marketing force, but only if you can control and integrate them effectively. For our clients to capitalise on the opportunities provided by this ever changing digital arena they need technology sophisticated enough to meet its demands. We are therefore very proud to launch the answer to these demands: eC-messenger 6.0.
Our new software also effortlessly marries the individual strengths of online and offline campaigns. It gives you the option to view complete message history per individual recipient and, with domain statistics reporting, an overall greater insight into how your campaigns perform.”
Social Media Suite: eC-messenger 6.0's social media suite allows you to promote your social media presence through email. This includes embedding tweets in to email with Twitter2Email, sharing emails on social networks with Share2Social, generating subscribers through Facebook using Facebook2Subscribe, and incorporating product reviews from user generated content.