Tuesday, 30 November 2010

Sly Bailey : How to build a sustainable business that is not solely reliant on advertising


The CEO of Britain’s biggest newspaper publisher nailed how peers are pondering a post-web future with familiar old business rules. Delivering a Media Society lecture in London on Monday, Trinity Mirror‘s Sly Bailey welcomed “The Three Ps” of portability, personalisation and payment mechanisms, which she said “will allow us to build a sustainable business that is not solely reliant on advertising”. http://goo.gl/1nMJj
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