Sunday, 21 November 2010

The Social Media Sustainability Index


General Electric, IBM, Starbucks, Ford and Dell lead the way in social media communications when it comes to talking about sustainability and CSR. That is the conclusion of Custom Communication’s new in-depth special report, the first-ever ranking of how the world’s largest companies communicate their CSR initiatives via social media.

The Social Media Sustainability Index offers a first-of-its-kind look at how 287 European and North American companies are using social media to tell their stories. They have been selected because all are part of the Dow Jones Sustainability Index, the industry standard in identifying which companies operate the most sustainable business practices.

You can download the full report or an executive summary.
Post a Comment