Monday, 6 December 2010

Morrisons ‘Let’s Grow’ takes top honours at Global Green Awards


 Client: Morrisons
Discipline(s): Integrated, Promotional, Retail, Planning
Campaign Date: September 2010
Let’s Grow is back, and this year it’s set to be bigger and better than ever before!
Billington Cartmell’s ‘Let’s Grow’ schools & community campaign for Morrisons has won a top award at the prestigious 2010 Global Green Awards.

Morrisons Let’s Grow is a highly successful national reward scheme that inspires children to live a healthier lifestyle through the practical experience of growing fresh fruit and vegetables within their school grounds. The idea is simple: for every £10 spent in a Morrisons store, customers receive one Let’s Grow voucher which is handed into local schools. Vouchers are collected and can be exchanged by schools for gardening equipment, seeds and tools, which are delivered in time for spring planting.
Since its launch in 2008, the scheme has inspired children all over Britain to have fun and get their hands dirty by learning how to grow their own fresh produce. To date, schools have received over £6.5million worth of equipment. In fact, more than two million pieces of gardening equipment and packets of seeds have been given away, including 40,946 hand trowels, 8,266 greenhouses and 53,792 pairs of gardening gloves!
Year 3 launched in stores on 6th September 2010. This year, the vouchers are redeemable against an even bigger range of products, as living plants and a range of cooking essentials have been added to the catalogue – enabling children to benefit from the produce they’ve grown in a whole new way!  
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