Wednesday, 22 December 2010

Video: Watch driven's first TV ad for Carcraft

Driven creates Carcraft moments in new campaign from on Vimeo.

Graham Drury, a partner at driven, said: "People look for reassurance when buying a used car, yet no brand in the market has really taken ownership of the territory. This campaign is a positive step towards that for Carcraft."The ad, which breaks on Boxing Day, was directed by Nathan Camponi of Chief TV while post-production was handled at 422 Manchester.

Backing the ad will be a national press and digital campaign booked by Carcraft's retained media agency Mediacom North.

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