Marketing News: Infiniti launches Pan European mobile site so consumers can have information about the brand at their fingertips
Infiniti, the performance automotive brand from Japan, is set to launch a new Pan-European mobile version of its website so that consumers can access Infiniti content while on the move via their PDAs regardless of their location.
Digital and direct agency, Tullo Marshall Warren (TMW), has developed the mobile site as part of an on-going strategy to ensure consumers can engage with the brand from all mediums depending on their preference. The site is being rolled out across 15 markets in Europe.
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