Publicis Dialog and Publicis Blueprint rebrand marriage for SHE magazine

Bold creative portrays marriage as 'sticking a finger up at the world'

London agencies Publicis Dialog and Publicis Blueprint have jointly created a campaign to 'rebrand' the institution of marriage, at a time when marriage rates are falling to an all time low.

The work was developed to run in the Valentine's issue of national women's glossy, SHE magazine, which has a monthly circulation of 150,000*.

The agencies were briefed to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862. Working together, their start point was that marriage is perceived to be a conventional and traditional behaviour. via marketinguk.co.uk