Friday, 14 January 2011

New Venture for Man Bites Dog : Marketing News from Marketing Clout

Venture Finance, a Premier Independent Invoice and Asset Based Lender, has appointed service economy PR specialist Man Bites Dog to handle the firm's B2B PR brief. Man Bites Dog won the six-figure account following a four-way pitch.
The consultancy will be charged with raising awareness of Venture's services amongst SMEs, accountants and finance brokers. The brief includes differentiating Venture's service-led offering in the highly competitive UK market and further developing the company's thought leadership position.

Mark Brittan, Director of Marketing at Venture Finance, (pictured) said:  Man Bites Dog demonstrated an original, innovative and energetic approach to our brief. A strong understanding of how to engage the SME and finance communities, combined with their creative approach to thought leadership, was key to our decision to appoint them.� 
Claire Mason, Managing Director of Man Bites Dog, said: �At a time when access to finance is a critical issue for Britain�s SMEs, Venture Finance is providing an essential service.
�The team has a great deal of experience engaging the SME and financial communities and we look forward to bringing this expertise to bear in continuing to build Venture�s profile as a leading player.� 

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