Sunday, 6 February 2011

Dynamic digital outdoor campaign for Belvita Breakfast Biscuits

Marketing News:  Euro RSCG London launches dynamic digital outdoor campaign for Belvita Breakfast Biscuits

Marketing News: Euro RSCG London launches dynamic digital outdoor campaign for Belvita Breakfast Biscuits


Interactive outdoor ads launched in over 40 high profile Capital locations
If you were a commuter in the Capital this Monday let's hope you had your Belvita Breakfast biscuits. Kraft Foods' innovative breakfast solution 'Belvita Breakfast'*, picked unassuming morning commuters out of the crowd in one particular busy station** and used outdoor digital ads to talk directly to them about their rushed mornings and subsequent breakfast choices.
This was supported by an extensive outdoor ad campaign for Belvita Breakfast. Euro RSCG London created a series of outdoor ads to promote Belvita Breakfast. The dynamic digital ads included daily and hourly updates and have been running in high profile sites throughout the Capital.
With over 30 executions across top spots in the London Underground, National Rail stations and key roadside sites the ads talk directly to the busy commuter empathising with their hectic schedule and suggesting the ideal breakfast solution for their busy live
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