The relatively new technology of Quick Response codes (a specific matrix barcode, readable by dedicated QR barcode readers, and smart phones with a barcode reader app) allows The Gift Experience to drive consumer traffic from web or print direct to The Gift Experience mobile site, where consumers can shop and redeem the discount provided by the QR code. The Gift Experience QR codes are integrated into the Webgains Voucher Management Tool, to allow multi-format tracking across mobile, web and print.The Gift Experience, http://www.thegiftexperience.co.uk/, a major UK online gift etailer, and Webgains, http://www.webgains.com/, a leading international affiliate network, today announce the innovative addition of QR codes to The Gift Experience affiliate program, providing its affiliate-referred customers savings and increased access to mobile shopping.
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For further information contact:
Sheema Luca, International Marketing Director
Tel: +44 (0)207 269 1228 +44 (0)207 269 1228,via econsultancy.com
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