Tuesday, 8 March 2011

LinkedIn Is More Effective for B2B Companies


The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business.The study surveyed over 600 professionals knowledgeable about their company's marketing strategy.

Facebook is clearly more effective for B2C businesses and LinkedIn is clearly more effective for B2B businesses.

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