Understanding the consumer's decision-making process from being intrigued to making a purchase/becoming an advocate / Mark de Quervain,Vue Entertainment



Mark de Quervain

Social Media Results Conference – From Engagement To ROI

From Conversation To Conversion: Demonstrate Real Results
By Driving The Customer Journey With Consistently Genuine Interaction & Fully Integrated, Targeted Social Media Campaigns

A One-Day Social Media Conference & Networking Event, 14th June 2011, Central London
PLUS 2 Separately-Bookable Pre-Conference Half-Day Masterclasses, June 13th 2011:
9.10am  

Opening Keynote Address: The Holy Grail – Driving The Customer Journey Towards A Sale – Exploring The Latest Trends, Innovations & Insights  

• What’s the optimum customer journey? Exploring the latest thinking on driving customers to your corporate website via social media sites, to microsites, direct to social media sites or creating a centralised social hub with live streaming
• Understanding the consumer’s decision-making process from being intrigued to making a purchase/becoming an advocate 
• Making the leap from providing interesting information/games/apps to encouraging a sale, whilst avoiding being seen as suddenly manipulative or aggressive
• Scrutinising the hottest new trends within Twitter, facebook, LinkedIn, Google, YouTube, MySpace etc and the most innovative new developments in the marketing world when influencing and driving the customer journey

Mark de Quervain
Sales and Marketing Director
Vue Entertainment