Thursday, 7 April 2011

Marin Software Reaches Paid Search Industry Milestone: $2 Billion in Spend Managed


Company Sees Increased Customer Momentum as iProspect, ZenithOptimedia, eHarmony, Netflix and other Leading Advertisers and Agencies Adopt Marin Software Platform


London, 6th April, 2011Marin Software, provider of the leading online advertising management platform, today announced that its clients, many of the world’s leading advertisers and agencies, currently  manage more than $2 billion in annual paid search spend through the Marin platform. Reaching this milestone, an industry first, reaffirms Marin’s position as the largest aggregator of paid search spend in the world. 

 Accelerating customer momentum across a wide variety of industry verticals and geographies continue to fuel growth for the company, with leading businesses such as ZenithOptimedia, iProspect, eHarmony, and Netflix recently adopting the Marin platform.

The dramatic growth in customers follows Marin’s international expansion over the past year. Marin maintains six offices across North America, Europe and Asia, with recently opened offices in Singapore and Shanghai, and expansion into France, Australia, and Brazil planned for 2011. 

On Marin Software’s growth over the past year, Ed Stevenson, Managing Director, EMEA & APAC commented, “As the largest third-party aggregator of paid search spending for online advertisers and agencies in the world, Marin is able to deliver unique benefits to its customers including industry best practices, preferred relationships with publishers, and enterprise-class product innovation and service delivery. Reaching $2 billion of search spend managed via the Marin platform is a clear vote by our customers that Marin’s technology delivers financial lift, time savings, and better insights for their online marketing programs.”

Marin’s customer base now includes more than 800 of the world’s largest online advertisers and agencies, spanning diverse industries including: retail, travel, online gaming, financial services, insurance, education and B2B.

“With ZenithOptimedia’s global scale we need technology partners that have a solid international infrastructure to support us, and Marin Software does.” said Nick Graham, Head of Search and Performance at ZenithOptimedia. “As our clients performance marketing campaigns diversify beyond search, across new media formats such as Facebook, Mobile and Retargeting, Marin has helped us untangle the complexities of these cross-channel campaigns. Their delivery of digestible data and integration with proprietary technology is enabling us to deliver deeper insight to clients.”

“Marin Software is in many ways an excellent fit for iProspect,” said Robert Murray, CEO, iProspect.  “Both companies have search marketing at their core, with deep commitments to innovation and customer service, and a track record of working with the world’s leaders in performance marketing.  As the agency that pioneered the practice of search marketing, we congratulate Marin on reaching this important industry milestone.”

“As the pioneer in using relationship science to match singles seeking long-term relationships, eHarmony required an advertising platform to give us the visibility we needed to help more of our customers find someone special,” said Robby Robinson, Sr. Marketing Manager, eHarmony.  “Marin Software has allowed us to manage marketing interactions at every step of the funnel, from registration to subscription.”

About Marin Software:


Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social. The company’s platform helps advertisers and agencies save time and improve financial performance by increasing marketing insight, efficiency, and effectiveness.  Headquartered in San Francisco, with offices worldwide, Marin Software powers marketing campaigns for over 800 clients managing more than $2 Billion in annualised ad spend in more than 47 countries.



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