StrongMail is presenting at Figaro Digital's upcoming Email Marketing Seminar and sponsoring two thought-leadership roundtables this month to introduce its concept of right-time email marketing to the UK.
The roundtables, held between 25th and 27th May, will be hosted by StrongMail, Figaro Digital and Marketing Week respectively. StrongMail's VP of Strategic Services, Ryan Deutsch, will explore the topic of right-time email marketing, and showcase the strategies and tools needed to successfully integrate a single customer dialogue into email programmes, which are currently generating between 2X and 15X lifts in performance for StrongMail customers.StrongMail's involvement in these influential events demonstrates StrongMail's commitment to continuing its momentum in the UK and strengthening ties with its rapidly growing UK customer base.
StrongMail will be joined at the events by its UK customers Reed.co.uk and Holiday Extras, along with other leading marketing experts from across the industry.
Schedule of UK Roundtables
Wednesday, 25 May: StrongMail UK Right-Time Email Marketing Roundtable
In the first of StrongMail's new monthly email marketing roundtable series, this inaugural event will cover the steps and strategies needed to run an effective right-time email marketing programme. Brands confirmed to take part include Totaljobs.com, Myla.com and Omnicom.
Thursday, 26 May: Figaro Digital Email Marketing SeminarRyan Deutsch, VP of Strategic Services, StrongMail
Mark Ridley, Director of Technology, Reed.co.uk
StrongMail will be hosting a session on "Making Right-Time Triggered Email Marketing a Reality" at this half-day event for senior digital decision makers from brand organisations. During the presentation, StrongMail will discuss all aspects for implementing an effective right-time email marketing programme.
Speaker: Ryan Deutsch, VP Strategic Services, StrongMail
Participants to include:Friday, 27 May: Marketing Week Email Marketing Roundtable
Sponsored by StrongMail in conjunction with Marketing Week, this roundtable is bringing email executives from leading brands together to discuss top initiatives and challenges for B2C email marketers in 2011.
Austin Reed, BSkyB, Carluccio's, Dow Jones, Expedia.com, Links of London, Holiday Extras, NatMag (Hearst UK), StrongMail, TM Lewin and TUI-UK
"Right-time messaging enables marketers to fully leverage the customer data that they are already collecting to send relevant offers via the right channel and at the right stage of the customer lifecycle," said Ryan Deutsch, Vice President of Strategic Services at StrongMail.
For more information about the events and to register your attendance, contact StrongMail's UK office on +44 (0) 203 207 9031 Newsletters: www.strongmail.com/site/subscribe/These events will show UK marketers how to evolve their email marketing programmes in a way that significantly boosts performance and impacts their bottom line."
Michelle Anker / Tom Woods
+44 (0) 1252 717 040