Tuesday, 5 July 2011

ad:tech London 2011 - The event for digital marketing



Georges Mohammed-Cherif will be speaking at ad:tech 2011.

Digital agency Buzzman doesn't deal in cardboard-cutout campaigns.

Its founder talks us through the successful data-capture campaign for mobile-provider Orange; getting the internet dancing for deodorant-brand Axe; and how, using a bear, an interactive video and some superb silliness, it managed to boost correction-fluid Tipp-Ex's sales beyond belief.
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