Saturday, 23 July 2011

Email still beats social media as the preferred method of interaction and communication between brands and consumers

Richard Evans, Silverpop
Richard Evans, Silverpop, Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to research released today from email and marketing automation experts Silverpop

Further to this, despite increased awareness, many marketers are still failing to manage and integrate social media into their marketing programmes, with nearly one in five marketers not integrating their marketing programmes at all.

Will Corry - Most marketers are making some progress towards achieving integrated campaigns across channels / Silverpop http://t.co/0mVGq24
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