Friday, 15 July 2011

Positioning natural formula insect repellent to be as tough as its chemical competitors | imagen - marketing communications

In the crowded and fiercely competitive health and beauty market for personal care products imagen create cut-through for Mosi-guard Natural by positioning the natural formula insect repellent to be as tough as its chemical competitors.
imagen  used research from the London School of Hygiene and Tropical Medicine to harness recognition and positive consumer attitudes to Mosi-guard’s use of renewable raw materials in contrast to man-made alternatives and to reinforce its environmentally-friendly benefits.
All this helped it to become the best-selling natural brand on the market. imagen also created a series of direct mail information entitled “Travellers Tales” to target personal stories about using Mosi-guard Natural to key consumer groups.
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