Monday, 4 July 2011

News: Respond partners with TradeDoubler to solve the problem of falling click-through rates


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We’re delighted to announce that Respond has entered into an exclusive partnership with TradeDoubler, the number one pan-European digital performance marketing company, to provide online publishers with simple means of further increasing revenues. Here’s an extract from the press release:
Respond solves the problem of ‘banner blindness’ and falling ad click-through rates by matching contextual call to action buttons with relevant content on the web. The company’s unique algorithm has already attracted a wealth of advertisers, which is now set to increase with the TradeDoubler partnership.
The partnership enables TradeDoubler’s advertisers to display their offers exclusively through Respond’s generated buttons, giving them a new way to reach relevant users and increase conversions. In addition, TradeDoubler’s publishers will also be offered this option to further monetise their existing sites.
Guy Cookson, Co-Founder and Director of Respond, commented, “We created Respond to solve the problem of falling click-through rates. Respond works by dynamically matching relevant call to action buttons to publishers’ content. It’s a simple way for publishers to earn extra revenue, as Respond is easy to integrate and works on almost any website. TradeDoubler is the ideal partner for us as they work with a diverse range of leading brands and quality publishers across many different industry sectors.
We share a passion for using innovative technology to solve problems for our clients, and look forward to working closely together to generate more conversions for advertisers and revenue for publishers.”
Sanjit Atwal, TradeDoubler’s Network Director, North West Europe, said “As the affiliate model grows it’s important that networks continue to look for new technologies that enable publishers to monetise their content. This has traditionally had its challenges when looking at content sites and blogs. Editors want to ensure they retain the integrity of their sites however recognise the need to earn revenue through advertising.

Respond addresses this need through intelligent technology with an understanding of consumer habits. We are very excited by the opportunity Respond presents for TradeDoubler merchants, publishers and agencies. This agreement is a commitment from both parties to fully ensure the Respond technology gets as much traction in the market as possible and we at TradeDoubler are looking forward to increased performance through the channel.”
Headquartered in Stockholm, Sweden, TradeDoubler operates across 18 countries in Europe, with a network of more than 128,000 website publishers and over 1,800 advertisers including Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.You need javascript enabled to use Respond

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