Maximise ROI, boost open rates and create relevant, engaging and behaviour-targeted emails
With the social media phenomenon taking root and the explosion of new technologies and smartphones affecting us all, inbox competition has never been so fierce. It seems impossible to keep up with the sheer volume and speed of emails out there today. And yet this is what we are called to do. Not only keep up, but also stand out and cut through.
Creating emails which engage, which are personalised and targeted to an individual and which arrive when and how you intend them is not an easy task. Add to this the need to make emails part of holistic marketing and social media campaigns, as well as measurable and actually deliver results, and the task becomes even trickier. With inbox competition growing by the day, our job is a challenging one!
So, when all is said and done, what are the most effective email marketing tactics? What actually yields results? At what point does all this time and money impact the bottom line and deliver a decent return?
21 email marketing experts from Standard Life, Philips, Tripadvisor, KLM, Which? Confused.com, VisitScotland, Action for Children, Calor Gas, Links of London and many more will revealing their advanced email strategies to maximise ROI, boost open rates and create relevant, engaging and behaviour-targeted emails at The Advanced Email Conference – Maximum Impact, Maximum Performance on 15th November at The Grand Connaught Rooms in London: www.theemailconference.com. If you book your place before 15th September, you can save between £100 and £368.