The Agency is Dead! Long Live the Agency!
|DAY 1:Wednesday, 21 September : 16.30-17.00 Plenary (Apex Room)|
|How is crowdsourcing shaping the market? How can advertisers use it and what are the benefits? Importantly will crowdsourcing affect the traditional agency model? CrowdSPRING's co-founder Mike Samson and Victors & Spoils, CEO John Winsor will debate whether this model means the death or the evolution of the agency at ad:tech London 2011|