This morning we announced the acquisition of IceRocket, a social search tool that allows you to identify trends, influencers, shared links and popular topics. Together with the Meltwater Buzz product, the companies will provide professionals with the most advanced and comprehensive set of tools for monitoring, analyzing and engaging across social channels.
Since its launch in 2004, IceRocket has been at the forefront of social search – starting with blog search then later expanding to social networks and microblogs. IceRocket will continue to operate as a standalone search engine while its technology will be integrated with the Meltwater Buzz product.
To further discuss the acquisition and the social search tool, we’re hosting a Twitterview this Friday, August 5th, with IceRocket founder Blake Rhodes and Meltwater founder and CEO Jorn Lyseggen. To ask Blake or Jorn a question, simply mention @MeltwaterGroup and the hashtag #MeltIce. Then check back here to confirm the time (currently being finalized) of the live 30 minute Twitterview. Feel free to engage with Blake or Jorn during the Twitterview as well – we recommend using TweetChat to follow and participate in the conversation.