Games for Brands Limited announce the speaker line-up for the inaugural Games for Brands conference, launching in London on October 27th
Next month creative agencies, brands and content owners will have the opportunity to discover what opportunities await them in the games space at the biggest games and branding conference ever held in the UK.
Held in London's very own “Silicon Roundabout”, Shoreditch, on 27th October, Games for Brands will explore all the avenues - from in-game advertising and branded virtual goods, through to advergames - that organisations can explore to enhance customer and audience engagement using games, game mechanics and gamification.
Gamification is projected to be a $1.6 billion market by 2016 according to Business Week. Already, 40% of the online population are regular players of online games, and brands are waking up to the need to target and engage with these players. This conference will provide an opportunity for all interested parties to get together and ensure they get their piece of the action.
The opening keynote at Games for Brands will be from Tom Chatfield, author of the acclaimed bestseller Fun, Inc: Why games are the 21st Century's most serious business, who will explore games as a cultural and media phenomenon and explain why it is that games became so massively significant in today’s media landscape.
Other presenters include:
Jeremy Waite, Head of Social Media, Phones4U
Joshua Saunders, Head of Technical and Creative, EMI
Ville Heijari, VP Franchise Development, Rovio
Nick Larder, Digital Director, Starcom MediaVest Group
Dr Jo Twist, Commissioning Editor, Education, Channel 4
Rupert Harris, Innovation executive – Digital Media Initiative, BBC
Mark Sage, Director of Loyalty, Carlson Marketing EMEA
Kam Star, Chief Play Office, PlayGen
Nicholas Lovell, Founder, Gamesbrief
Volker Hirsch, Director, Business Development, Research in Motion
Gemma Bardsley, Science Museum
Richard Bartle, legend of the games industry
Joshua Saunders, Head of Technical and Creative, EMI
Ville Heijari, VP Franchise Development, Rovio
Nick Larder, Digital Director, Starcom MediaVest Group
Dr Jo Twist, Commissioning Editor, Education, Channel 4
Rupert Harris, Innovation executive – Digital Media Initiative, BBC
Mark Sage, Director of Loyalty, Carlson Marketing EMEA
Kam Star, Chief Play Office, PlayGen
Nicholas Lovell, Founder, Gamesbrief
Volker Hirsch, Director, Business Development, Research in Motion
Gemma Bardsley, Science Museum
Richard Bartle, legend of the games industry
Matt Nash, Founder and CEO, Superbright
As Jeremy Waite of Phones4U puts it, “Since Phones 4u has developed a social gaming strategy, we have grown from 900 fans to almost 300,000 fans in just over a year. Whilst almost 50% of people log on to Facebook everyday to waste time and play a game, we find that it is the most effective channel for engaging with our customers and reaching new ones. We’re excited about being part of the Games for Brands Conference and if you are lucky enough to be there, you’ll find out exactly how we achieved this success (and how one of our games almost crashed Facebook!)”
Dedicated panels on the day will explore:
- ingame advertising and working with existing games publishers
- building your own branded game/advergame
- learning from the success of leading games companies
Endaf Kerfoot
Games for Brands
M - +447899952507
Skype - endafk
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