Games For Brands Conference - get £50 off your pass to the conference

Don't forget to use discount code wc50 to get £50 off your pass to the conference

Where brands, agencies, developers and investors come together to leverage gaming technologies

 Games for Brands launches in London on October 27th – this is your chance to secure your place in the event that everyone will be talking about…
If you’ve not had your head in the sand since the beginning of 2011, it won’t have escaped your attention that everyone’s talking about gamification, and how brands can harness the power of games to engage better with their customers.
If you’ve been waiting for an event to come along that will equip you with all the skills you need to inject fun, play and games into your marketing and social media activities, your wait is (almost) over.

On October 27th, Games for Brands launches in London, and we’re making you an offer you simply cannot refuse (well, you can, but we think you’d be passing up the deal of the year)

First off, if you’re unsure about the impact that games are already having on the media and marketing landscape, we’ve prepared a short video that you can check out here:

Do you want to leverage games to:

• Drive customer engagement?
• Increase the viral appeal of your brand?
• Excite an emotional response from customers?
• Improve marketing ROI
• Improve stakeholder communication?
• Transform your social media into an analytics-driven sales funnel?
• Impact positively on internal collaboration?

If you want to find out more, then Games for Brands on October 27th is THE place to be. You’ll be able to learn from some of the leading players from the worlds of games, marketing and customer engagement,

If anyone has any questions about this conference, please feel free to drop me a line on endaf@gamesforbrands.com


I look forward to seeing you there - and don't forget to use discount code wc50 to get £50 off your pass to the conference.


Endaf

Games for Brands conference, launching in London on October 27th

Games for Brands Limited announce the speaker line-up for the inaugural Games for Brands conference, launching in London on October 27th

Next month creative agencies, brands and content owners will have the opportunity to discover what opportunities await them in the games space at the biggest games and branding conference ever held in the UK.

Held in London's very own “Silicon Roundabout”, Shoreditch, on 27^th October, Games for Brands will explore all the avenues - from in-game advertising and branded virtual goods, through to advergames -  that organisations can explore to enhance customer and audience engagement using games, game mechanics and gamification.

Gamification is projected to be a $1.6 billion market by 2016 according to Business Week. Already, 40% of the online population are regular players of online games, and brands are waking up to the need to target and engage with these players. This conference will provide an opportunity for all interested parties to get together and ensure they get their piece of the action.

The opening keynote at Games for Brands will be from Tom Chatfield, author of the acclaimed bestseller Fun, Inc: Why games are the 21st Century's most serious business, who will explore games as a cultural and media phenomenon and explain why it is that games became so massively significant in today’s media landscape.

Other presenters include:
 

Jeremy Waite, Head of Social Media, Phones4U
Joshua Saunders, Head of Technical and Creative, EMI
Ville Heijari, VP Franchise Development, Rovio
Nick Larder, Digital Director, Starcom MediaVest Group
Dr Jo Twist, Commissioning Editor, Education, Channel 4
Rupert Harris, Innovation executive – Digital Media Initiative, BBC
Mark Sage, Director of Loyalty, Carlson Marketing EMEA
Kam Star, Chief Play Office, PlayGen
Nicholas Lovell, Founder, Gamesbrief
Volker Hirsch, Director, Business Development, Research in Motion
Gemma Bardsley, Science Museum
Richard Bartle, legend of the games industry

Matt Nash, Founder and CEO, Superbright

As Jeremy Waite of Phones4U puts it, “Since Phones 4u has developed a social gaming strategy, we have grown from 900 fans to almost 300,000 fans in just over a year. Whilst almost 50% of people log on to Facebook everyday to waste time and play a game, we find that it is the most effective channel for engaging with our customers and reaching new ones. We’re excited about being part of the Games for Brands Conference and if you are lucky enough to be there, you’ll find out exactly how we achieved this success (and how one of our games almost crashed Facebook!)”

Dedicated panels on the day will explore:
- ingame advertising and working with existing games publishers
- building your own branded game/advergame
- learning from the success of leading games companies

Endaf Kerfoot

Games for Brands

M - +447899952507

endaf@gamesforbrands.com

Skype - endafk

Games for Brands London, October 27th:

http://www.gamesforbrands.com

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