Friday, 16 September 2011

Exclusive Viewpoint : Why don’t more SMEs have customer advisory panels? / EasyInsites

Welcome to'Exclusive Viewpoint' from theMarketingblog.

First time round we feature Charles Pearson of EasyInsites

There are several differences in SMEs vs. large companies which begins to explain why so little research is being conducted by SME's:

•Fast moving, creative and entrepreneurial
•Not a lot of time or money
•Have to succeed relatively quickly
•Generally can’t compete with the same approach as larger companies
•Critical importance of current customers
•Limited resources in-house

Do you have thoughts on this subject? Comment or get in touch with Charles :+44(0) 1483 549 418 after you have read his  'Exclusive Viewpoint' 

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