Brand Vista and Ci Research used BAMTM to assess how successfully the UK’s top 10 high street banks are aligned to their brand visions. For this study they surveyed 1,000 respondents from three distinct samples: a bank’s customers, its competitors’ customers and industry staff.
For more information, visit http://www.ci-research.com/ / http://www.brandvista.co.uk/.
Research and Brand Vista are presenting the findings of their Banking BAMTM study at the Market Research Society Financial Services Research Conference on 13 October 2011.
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