Tuesday, 24 January 2012

People need a little chuckle / Driving gadget sales with something other than tech talk



Driving gadget sales with something other than tech talk - that's the road TomTom took with this viral campaign. When you're facing a traffic jam of devices and competitors, sometimes it makes sense to change lanes and leave all the performance factoids behind.

The new Bert and Ernie voices for TomTom devices put a little fun in the shotgun seat -- at a time when work journeys are getting longer, and people need a little chuckle
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