Friday, 6 January 2012

Zoopla / Ubiquitous/ "Taxis deliver a combination of broadcast coverage and guaranteed one-to-one engagement with an audience of relatively affluent passengers

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ZOOPLA EXTENDS ITS NATIONAL ADVERTISING CAMPAIGN…

and paints the capital purple with hundreds of branded taxis

Zoopla, the UK’s fastest growing property website, has today launched a six-month advertising campaign with Ubiquitous, the UK’s leading taxi advertising company, which will see a fleet of hundreds of London cabs fully liveried in Zoopla’s distinctive purple branding and deliver coverage to 93% of the capital’s audience during the campaign.

The branded London taxis, part of a multi-channel marketing campaign from Zoopla which also includes national TV, print and radio, follow the campaign’s ‘smarter property search’ theme with each cab uniquely branded with different property data for various areas of the capital, giving Londoners the information they need to make better-informed property decisions.

The campaign is designed to further increase Zoopla’s brand awareness in an effort to close the gap with its main rival Rightmove and to deliver even more exposure and leads for its estate agent members.

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Alex Chesterman, Founder & CEO of Zoopla said: “Zoopla is fast becoming a household brand because of our track record in providing consumers with the information they need to help find their next home and make better-informed property decisions. We are really excited by the opportunity offered by using uniquely liveried taxis to engage specifically with Londoners as part of our wider multi channel national advertising campaign.”

Andrew Barnett, MD of Ubiquitous, commented: “Taxis deliver a combination of broadcast coverage and guaranteed one-to-one engagement with an audience of relatively affluent passengers - making them the perfect medium to engage a diverse property-seeking audience. Creatively the campaign delivers the idea of ‘local knowledge’ and is a first of its kind with each cab branded differently.”

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