Wednesday, 22 February 2012

Does this luxury lingerie collection represent the essence of modern women today?

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OgilvyAction creates a magical Fantasy Experience for the Selfridges launch of lingerie range Triumph Essence, “Helena Christensen for The Luxury Collection”  

OgilvyAction has created a breathtakingly beautiful immersive ‘Fantasy Experience’ to mark the Selfridges debut of luxury lingerie collection Triumph Essence. Helena Christensen is the face of The Luxury Collection and embodies everything it stands for.

With her strong personality, creative instincts, professional ambition and feminine allure she represents the essence of modern women today.

Three ranges from the collection will be exclusive to “Selfridges on 3” from 23rd February for two weeks, supported by a series of high profile initiatives including a guest appearance by Helena Christensen herself.  

OgilvyAction takes inspiration for its campaign from the seductive beauty of the Triumph Essence Collection, a world of lace, precious Italian satin, iconic style and exquisite craftsmanship.

The agency has created a rich shopper experience where the real and digital worlds seamlessly meet. It entices consumers in and encourages them to “follow the path to their fantasy”, a journey that will take them into a mysterious fairy-tale world with striking images including a forest made from lace and inhabited by delicate butterflies and birds against a rich midnight-blue backdrop. 
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