Monday, 27 February 2012

How to Achieve International Marketing Objectives Through Data Quality Management / TFM&A / Capscan


Capscan to Help Businesses Achieve International Marketing Objectives Through Data Quality Management At TFM&A 2012
Stand G46, 28th – 29th February 2012, Earls Court 2, London  
Capscan, a leading global supplier of international address management solutions and data quality services today announced that it will focus on helping businesses achieve their international marketing objectives, at Technology For Marketing & Advertising 2012 (TFM&A).

The company will be demonstrating its range of international data quality management products on stand G46, as well as participating in the events educational programme.   North America and newly emerging markets such as India and China offer real opportunities for entrepreneurial and creative marketers, but to capitalise they need to have the right foundations in place.
Visitors to Capscan’s stand, G46, will learn how its award-winning Matchcode International software uses the powerful Loqate Geo-data Quality Engine to validate, correct and format address data for 240 territories worldwide. The company will also demonstrate the Cloud-solution, Capscan OnDemand, which offers a web-based domestic and international addressing service as well as business-to-business, lifestyle and geographic information on a 'pay-per-search' basis.  
As part of TFM&A’s educational programme of activities, Capscan has been invited to host at seminar on the topic of international data quality management (DQM). On Tuesday 28th February 2012, between 3pm and 3:30pm, the company will host a seminar in the Data and Marketing Analytics Theatre entitled ‘Addressing Data Quality: The Fundamentals of Contact Data Quality Management and How to Avoid Costly mistakes.’  
Laura Fovargue

Regional Sales Manager at Capscan and seminar host, Laura Fovargue explains: “In the past six years 152 million items of post that could not be delivered or returned to sender were destroyed in the UK alone.” She adds: “This important seminar will help attendees to ensure that they are not throwing away time, money and reputation either in their domestic market, or when looking to penetrate overseas market opportunities.
It will offer advice and practical insights for implementing and executing a DQM strategy, and how to avoid becoming a casualty of dirty and decaying data.”   In addition to the seminar, Capscan’s educational programme at TFM&A includes the availability of a free whitepaper entitled ‘The Hidden Returns on Your Data Quality Investment’.
The paper reveals the widespread and often hidden benefits of DQM, providing simple and low cost measures that deliver a quantifiable return on investment.  For more information about TFM&A 2012 and to register visit: http://www.t-f-m.co.uk
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