Tuesday, 28 February 2012

“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store”

http://bit.ly/w0dWPw    Imagine, you are a brand manager responsible for all your branches, flagship stores.
These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program More about in store music.

Studies show that a music concept which fits to the brand, store and target group increases the time that customers spend inside the store. Overall, this leads to more purchases with a higher value – more revenue for your company – and brings additional value to the brand by strengthening its individual image.

However; instore music which supports your brand identity …..at the point of sale is much more than just playing your favorite radio station or your favorite CDs. Appropriate music needs to be developed in harmony with the brand strategy and technical aspects.

Immedia provides core music strategies and in-store media technologies designed to empower effective experiential marketing plans. Call 0845 6301635
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