How to test the power of mobile couponing for free

Shopitize : FMCG’s can test the power of mobile couponing for free / Exclusive couponing offer

by Will Corry on September 27, 2012 in Apps, Apps & Software, Best advertising story, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Retail, Retail News, Small Business, Twitter, Websites

Shopping innovator Shopitize (www.shopitize.com) is poised to shake up the retail industry with the launch of an exclusive couponing offer in early October.

For the first time in UK shopping, FMCGs will be able to switch to mobile couponing instead of paper-based couponing with no financial risk and truly understand the sheer power of this emerging business channel.

FMCG’s wishing to discuss joining the Shopitize mobile couponing service should call Shopitize’s business manager Richard Lee on 07946 394 812, email richard@shopitize.com.

At a stroke, FMCGs have the opportunity to improve their knowledge of how people shop and take full advantage of mobile couponing deals. They’ll be able to scrap paper-based couponing, engage directly with shoppers’ who are known to buy their brands, reward them for their continued loyalty, and cut wastage out of on-pack, in-store promotions.

The new service is a limited time offer to FMCGs in the UK to turn their existing paper and online printed coupons into mobile coupons for free.

These coupons can be complemented by additional unique offers.

Test mobile coupons

During this limited time offer, Shopitize covers all marketing and tech costs, so all FMCGs need do is set the maximum number of redemptions and cover that cost. Any offers that are not redeemed will not cost brands a penny. In return, FMCGs get an exclusive opportunity to test mobile coupons for free over a 6-8 week period with a representative group of 1,000+ UK smartphone users. Shopitize will supply participating brands with a campaign insights report free of charge at the end of the campaign.

“Shopitize’s mobile couponing service addresses the urgent need for non-POS, cost-efficient, non-paper coupon delivery and clearance,” says Irina Pafomova, Shopitize’s co-founder

. “No other channel enables FMCGs to test market new products so quickly, measure the effectiveness of a campaign in such a short timeframe, or incentivise repeat purchases.”

FMCG’s wishing to discuss joining the Shopitize mobile couponing service should call Shopitize’s business manager Richard Lee on 07946 394 812, email richard@shopitize.com.

Tags: 000+ UK smartphone users, 1, in-store promotions, incentivise repeat purchases, Irina Pafomova, mobile couponing deals, non-paper coupon delivery, on-pack, Richard Lee, Shopitize mobile couponing service, test market new products Print article

via themarketingblog.co.uk