Following a successful private launch period, Constant Contact®, Inc. has announced the general availability of Social Campaigns
Built from the ground up especially for small business and nonprofits, Social Campaigns empowers users to get the results they really want from their investment in social media marketing: more fans, more shares and more business.
Social Campaigns enables users to customise their Facebook® page and to easily publish and manage results-oriented marketing campaigns on Facebook that are designed to grow page Likes, drive engagement and inspire “social word of mouth” through sharing.
During the Social Campaigns invitation-only private launch period, thousands of small business had access to the product, and many are already seeing real business results outside of the basic practice of posting and monitoring.
London-based Energy Therapy used Social Campaigns to create a customised landing page that greeted fans with a personal touch and gave them information about the various energy-based treatments, courses, and workshops that Energy Therapy offers.
With Social Campaigns, users can easily create professional-looking landing pages on Facebook, where they can run Liked-gated campaigns and offers. In addition to the event template, users can pick from a selection of templates including vouchers, weekly specials, fundraisers, product showcases, videos, and more.
Users can publish and promote their campaigns to their Facebook fans, Twitter® followers, LinkedIn® connections, and email subscribers from within the Constant Contact platform, and then view reports on campaign metrics like fan growth, email list growth, participant sharing, downloads, clicks, visits, and more.
“Social Campaigns is designed to help small businesses and organisations get real business results from social media, whether that's driving people to register for an event, generating more sales through a voucher, raising donations for a cause or capturing leads by offering a whitepaper,” said Mark Schmulen, general manager, social media, Constant Contact.
“With Social Campaigns, we’ve really created a new category of social media marketing applications for small businesses. The product makes it easy to go from simply posting on social sites to quickly and effectively doing measurable, meaningful social media marketing.”
Full arsenal of tools
With the public launch of Social Campaigns, small businesses now have a full arsenal of tools to create success no matter where they are in their knowledge of or experience with social media marketing. Small businesses can:
· Get started with Constant Contact’s Social Media Quickstarter
· Listen and monitor all of their social network activity NutshellMail™
Those interested in using Social Campaigns to help grow their business or organisation can sign up at http://conta.cc/dkEX5r. Anyone can run their first campaign for free, and the product is free for users with less than 100 Facebook fans.About Constant Contact, Inc.
Constant Contact is revolutionising the success formula for small organisations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.
All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc.
All other company and product names may be trademarks or service marks of their respective owners.
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