Monday, 1 October 2012

All corporate screw-ups are social

#FAIL: The 50 Greatest Social Media Screw-Ups

#FAIL is available for Kindle readers on Amazon UK and Amazon. For iBooks readers, you can find #Fail here. And where else? Nook is also available. And then there’s paperback available on Lulu too.

All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word “#Fail” or search the word “boycott” on Facebook. Up pops the names of many of the world’s largest brands, and the latest consumer grievances and organized pressure campaigns against them.

Our new SMI book – #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few “friends” or “followers.”

From a lock-picking geek’s take-down of Kryptonite in 2004 to Carnival Corp’s tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. There are plenty of mistakes to learn from here – or at least chuckle at in disbelief.

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