At IRX 2013 we are explicitly and enthusiastically providing a new focus on the store in the digital age, announcing a new strand: "IRIS - Internet Retailing In-Store".
Recent developments have brought the store front of mind: click and collect makes the store process and experience central to eCommerce; digital signage and interaction makes the stores tractable to digital professionals in real time; tablets, kiosks and of course mobile 'merge' the store experience with the customer's own digital devices; point of sale, recommendation and CRM systems now work more closely, merging ecommerce with back-office infrastructure and data. Under the IRIS banner we'll be addressing the
opportunities of the digital store renaissance
and the new approaches
to selling in the
digital age. |
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| ALREADY BOOKED FOR IRX 2013
Simply the most dynamic, interactive, face to face environment to do business... |
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