How to appeal to the unconscious minds of your customers by creating media that exploits these hidden processes
IRX 2013 http://www.internetretailingexpo.com/is the only opportunity in the UK to blend marketing with technology, logistics with customer facing design, mobile with instore experience – the full range of skills and capabilities to sell in the multichannel era.
— InternetRetailingXpo (@etailexpo) January 4, 2013
Date & time: Day 1 – 10.30
Room: Workshop 3 – next to eSeller Theatre
Experts agree that the unconscious mind affects decision making processes more than is commonly thought. How we search and perceive things are long evolved and are predominantly unconscious processes.
Why is it then that campaign strategy is dominated by rational thinking that appeals to the conscious mind? Join Head of User Experience Mo Syed and CEO James Brooke and discover
1 How to appeal to the unconscious minds of your customers by creating media that
exploits these hidden processes
2 Examples of campaigns that tap these processes, delivering better performance
3 How to optimise campaign media rapidly for best results
Mo Syed – Head of User Experience, Amplience
Mo Syed is Head of User Experience at Amplience and an expert in the field. He works with Amplience delivery teams and customers to create inspirational content and digital experiences. Mo is completing a PhD in social software design – using social and social-psychological theories of cognition, decision-making and motivation.
James Brooke – CEO and co-founder, Amplience
James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners