Tuesday, 2 April 2013

‘USP have been our lead point of sale agency for over 20 years and have certainly contributed to our success and strength of brand positioning

Redrow Homes has retained USP Creative for all point of sale materials

by Will Corry on April 2, 2013 in Best advertising story, featured item, Lead story, Media, Northern England, PR

European award winning branding agency, USP Creative has been appointed by Redrow Homes as the retained branding agency for all point of sale materials as part

of a three year contract.

As part of the contract, USP Creative will develop all of the POS materials including the design and fit out of marketing suites alongside design and production of all consumer facing literature and collateral.

USP Creative has worked with Redrow Homes for 22 years, and has developed a number of successful branding campaigns for the housebuilder including the New Heritage Collection brand which launched in 2010. The appointment of USP as retained agency demonstrates the success of the relationship between the two north-west based businesses.

MD of USP Creative, Jan Peters commented ‘We have enjoyed a close working relationship with Redrow Group and their nine divisions for over twenty years. After developing many successful branding initiatives with them, we are thrilled to have been appointed as the retained POS agency.

The appointment is an important stepping stone for USP Creative as we embark on a period of expansion and look to grow our national client base.’

Wendy Martin, Senior Marketing Manager for Redrow Homes commented; ‘USP have been our lead point of sale agency for over 20 years and have certainly contributed to our success and strength of brand positioning in our market place. They offer an exceptional level of service and commitment to Redrow and strive to exceed our expectations to achieve the best results possible.’

For further information about USP Creative please contact Clare Rogerson on 0151 227 1777 or email clare.rogerson@uspcreative.com

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