Competition Time : TheMarketingblog has five free copies of ‘Raindancing: why rational beats ritual’ up for grabs. It’s written by Glenn Granger, CEO ofmarketingQED.
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‘Raindancing’ businesses wasting millions, new book argues. British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data, according to Raindancing: why rational beats ritual, a new book published by Matador on 1 March.
The book, by Glenn Granger, CEO of marketingQED, contends that few businesses accurately use data to forecast or evaluate campaigns, meaning that ineffective marketing is leading to as much as 20 per cent of potential profits being missed.