Research announced today shows that 96% of mums are planning some serious cut backs this Christmas as well as tightening their belts for 2011. Following George Osborne’s £18.5 million cuts, the deepest since the 1970s, mums are taking the lead in terms of a radical change to spending habits in order to play their part in the new “frugal economy”.
Researchers spoke to 1,000 respondents to input into a ‘Marketing To Mums’ report by marketing agency Haygarth http://www.haygarth.co.uk/ which works with brands including LEGO, Walt Disney Studio Home Entertainment, Pampers, Heinz, Dairy Crest and SCA Hygiene.
· The independent nationwide quantitative mums’ research was undertaken for Haygarth by One Poll (www.onepoll.com) and had a base of 1,000.
