All about Mobile Marketing Live

What do InMobi, Prinovis, Textlocal and Mojiva have in common?                 

Global mobile advertising network InMobi and mobile couponing specialists Prinovis are the latest companies to sign up as Gold Sponsors for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October.

They join fellow Gold Sponsor, Textlocal and Silver Sponsor, Mojiva.

The event combines an exhibition, conference, training sessions run by the Mobile Training Academy, and one-on-one meeting opportunities for delegates who want to discuss their mobile marketing needs with exhibiting companies in more detail.

The conference programme is split into two streams, one looking at mobile marketing by Vertical, the other by Discipline. Verticals will cover Retail, Finance, Publishing, Travel, Automotive, Charity, Healthcare, and Sport, Leisure & Entertainment. Disciplines will cover Apps, Sites, Advertising, Gamification, Financial Services, CRM, Location-based Services, and Social.

Confirmed speakers include Bob Schukai, global head of mobile technology at Thomson Reuters, Sarah Baillie, mobile commerce manager at Debenhams, and James Chandler, account director, mobile & online display at MindShare. Mobile Marketing Live takes place at the Business Design Centre in London from 1-2 October 2012.

For more information about exhibiting, sponsoring, or attending the event, email shelley.dowsett@mobilemarketingmagazine.com  

Tags: advertising, Apps, Bob Schukai, Business Design Centre, CRM, Financial Services, gamification, InMobi, James Chandler, Location-based Services, Mindshare, Mobile Marketing Live, Mojiva, Prinovis, Sarah Baillie, Sites, social, Textlocal Print article via themarketingblog.co.uk

5 reasons why you need to be ready for Mobile Payments

5 Reasons why you need to be ready for Mobile Payments

Mobile Money is a hot topic for the Apps World Europe and North America agendas covering how mobile money and NFC can integrate with mobile commerce offerings and providing examples of apps already including mobile payments.

The world of payments as we know it is changing and with it the way people shop and take or make payments. NFC, contactless payments, in-app payments or payment apps are the words on everyone’s lips.
Technology advances including broadband internet and mobile have reached critical mass, the continuous growth of smartphone penetration worldwide (up by 73% in Q2 2011 according to Canalys) and the ever increasing development of new apps have paved the way for this shift towards mobile payments. In the UK alone, one in three adults now uses a smartphone according to the latest report by telecoms regulator Ofcom. So why has the time come for Marketers and Retailers to be ready for Mobile Payments?

1 It’s only going to be the ‘next big thing’…
Mobile money apps have been on the peripheral for some time without many huge strides into their development. Juniper Research has now predicted mobile money transfer services will see users exceed 500 million worldwide by 2014 tripling in value by 2015 to reach $670bn. With Paypal releasing its new Android widget that will allow you to transfer money using near field communication. So it seems the mobile money train is finally leaving the station, and if other recent digital developments are to go by, it’s probably better to be on board.