When you're a self-proclaimed "rock star from Mars" with "goddesses" living at your "Sober Valley Lodge," it only makes one wonder are you a raving lunatic or a marketing genius?
While many are writing Charlie off as having a mental meltdown and suffering career suicide, he is actually asking for a 50% pay increase.
Sound crazy? Maybe, maybe not. Sheen’s hit show “Two and a Half Men” is the most-watched comedy in prime time averaging 15.2 million viewers. It pulls $207,000 per ad. Last season, it generated $155.1 million in CBS ad revenue according to Kantar Media. Sheen earned $30 million last year on the show’s back end. Bottom line: there’s plenty of money to be made with Sheen back on the small screen, and none if he’s not.Is He Really Crazy?
One could actually argue the show has never been more popular. Sheen himself has never been in more demand. Sheen's quotes, culled from interviews with NBC, ABC, TMZ, and CNN, are popping up as mock Facebook status updates and serving as fodder for various Twitter accounts featuring made-up tweets by the actor. In a twist Tuesday evening, Sheen launched his own verified Twitter account with the handle @charliesheen. His first tweet: "Winning..! Choose your vice.” Attached was a photo of Sheen holding a bottle of what appears to be chocolate milk with his girlfriend Rachel Oberlin.
