In two presentations, personalisation solution provider RichRelevance and US retailer Overstock.com will help retailers learn how to design, execute and achieve a successful personalisation strategy
London, U.K. – September 27, 2011—RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers today announced it will be presenting at Internet Retailing, the UK’s leading conference of online and multi-channel retailers. RichRelevance will discuss best practices for implementing a personalisation strategy, guidelines for vendor selection and why personalised recommendations are driving increases in average order value of up to 26%.
Overstock.com, a RichRelevance customer, will also be presenting a case study at the event to highlight the challenges retailers face in managing customer data and the benefits a personalisation strategy has brought to the company.
Darren Hitchcock, vice president of UK and European territories, RichRelevance, said: “E-commerce personalisation has been widely adopted in the US, where it has proven to significantly increase profits. Now, retailers in the UK and Europe are taking notice, but many see implementing a personalisation strategy as a daunting task. At Internet Retailing, we aim to show how retailers can execute a personalisation strategy effectively and demonstrate the benefits that personalisation has delivered to our customer Overstock.com.”
