Match “goes the distance” with crowdsourced documentary ads

Dating company Match is launching an “industry first” documentary-style series of advertisements to promote its MatchAffinity.com relationship service.

The “Going the Distance” TV campaign launches 1 February and will combine non-scripted documentary footage filmed throughout the month of January.

Real-life couple Mike and Alanna are currently travelling the country with a film crew, interviewing the public about the secrets to a long-lasting relationship.