Hotcow's tips to turn consumers into brand advocates

Mastering the different stages of a decision journey and understanding what works in the live environment can shift your consumers from awareness towards usage and advocacy. http://goo.gl/2x0Hp Building a great brand is not just about creating great products or services. It is about working hard to deliver a positive experience every time the customer interacts with your brand. Turning your customers into brand advocates is not an easy task. It all depends on the level of brand awareness and where your product/service is located within the buying decision ranks. A true brand advocate does your marketing for free. Therefore, giving a personalised experiential touch to your marketing strategy can highly increase the chances of regular consumers becoming great advocates of your brand. With new technologies, consumers are savvy and more connected than ever before. Brands that are constantly encouraging participation, creativity and collaboration of consumers are more likely to succeed in such an experiential world. Experiential marketing is a great influencer of consumer decisions and actions, using powerful engagement tactics to bring your brand’s message to life. Live Experiences, PR Stunts and Guerrilla Marketing activities can be used to create great online content and broad online conversations, combined with other media channels to amplify your message to a wider audience. Thanks to the digital revolution, word of mouth is now spread at extraordinary speed; making instantly globalised product launches, turning new brands into potential leaders and rewarding exceptional performance with immediate interest and approval from consumers. It makes it easy for brand advocates to actively spread a positive word of mouth highlighting the personal value and benefits of their relationship with your brand.