PepsiCo introduces Social Vending System technology / Via Dan Purvis, Meltwater Buzz

Many thanks to Dan Purvis of Meltwater Buzz for spotting this one.


Today PepsiCo announced the launch of a Social Vending System. It’s part of the company’s commitment to developing "smart" equipment.

The Social Vending System is a high-tech networked unit that has full touch screen interactive vending technology, allowing consumers to better connect with PepsiCo brands right at the place of purchase. A prototype model of the Social Vending System will be unveiled at the National Automatic Merchandising Association's One Show in Chicago, April 27-29.

 By using digital technology, PepsiCo’s Social Vending System permits users to send a gift to a friend by selecting a beverage and entering the receiver’s name, mobile number and a customized text message. There’s also the choice to further personalize the gift with a small video recorded right at the machine.

McDonald's and PepsiCo to help write UK health policy | Politics | The Guardian

 

McDonald's and other food companies will help write policy on obesity and diet-related diseases. Photograph: Murdo Macleod for the Guardian

The Department of Health is putting the fast food companies McDonald's and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg's, Unilever, Mars and Diageo at the heart of writing government policy on obesity, alcohol and diet-related disease, the Guardian has learned.