Social Media Monitoring
Meltwater Buzz is a social media monitoring platform that helps you mine conversations across social channels for nuggets of insight. Insight that you can use to create new strategies, engage new customers and drive the success of your business or brand.
“Meltwater Buzz…has helped us to develop a three- stage strategy of listening, understanding and engaging, and given us the ability to track and measure the key conversations in our space.”
- Searches through over 200 million sources
- Insight into underlying themes, sentiment, influencers and more
- Actionable information from analytics—not just numbers
- Collaboration tools for company-wide campaign management
- Personal support from our Social Advisors
— Shaun Fagan
User Engagement Marketing Manager, iSOFT
Neville Hobson writes..
I was looking again at some of the video recordings of last week’s debate at the British Library in London that I went to, organized by B2B SaaS company Meltwater, and which addressed the topic of " The Future of Content."
The debate and subsequent Q&A session lasted two hours – you can watch the complete-event video as if you were there – and was a worthwhile experience listening to the keynote address from Richard Sambrook, Edelman’s Chief Content Officer (and a former Director of Global News at the BBC) and the panel members’ commentaries ably facilitated by panel chair Matthew Gwyther, the editor of Management Today magazine.
And a stellar panel it was comprising Jorn Lyseggen, founder and CEO of Meltwater (at left in the video still photo); Francis Ingham, CEO, PRCA; David Pugh, Managing Director, NLA (centre in the photo); Helen Dunne, Editor of CorpComms Magazine; and Lionel Bently (right in the photo), a specialist in intellectual property law and Director of the Centre for Intellectual Property and Information Law at the University of Cambridge.
How the debate was described set a pretty high expectation level:
The Future of Content will examine who will generate content in the future, how this will change the PR, marketing and publishing industries, how individuals will consume content and how/whether content could/will be monetized going forward.
Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses.
Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person’s social history and scoring them for sentiment, brand affinity clout etc.
Profiles include full public social biographies, social activity analysis, a social graph with alternate social identities, communication history and notes, brand engagement and sentiment analysis, Jitterater influencer score (sort of like Klout), the individual’s top five personal contacts, fully customizable tagging and contact segmentation.
Buzz Engage also includes the ability to Retweet, @message, or DM contacts from the platform, as well as share to Facebook. You can schedule Twitter and Facebook posts and review a communications calendar to see outbound messages sent and scheduled.
Meltwater, which claims it is seeing $100 million in revenue per year, faces competition from Radian 6 (bought by Salesforce), and others.
MeltwaterGroup Meltwater Group
Conversations around your brand are taking place (probably right now).
Listening to your social customers is important and can be beneficial to your company. Think of them like a free focus group; by monitoring conversations about your brand, you can see how people view your company, services or products.
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As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me?
These are questions of which a significant number of businesses cannot genuinely answer
Meltwater Buzz is an innovative social media monitoring tool that enables comprehensive tracking and analysis of user-generated content on the webToday, a notable number of businesses are approaching branded social channels from a “ready, fire, aim” approach. This method conjures a facade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and, more importantly, how engagement satisfies the needs of their customers. Without a mature content and engagement strategy, a great unfollow and unlike movement is inevitable.
Measuring social media moments is an exercise that creates diminishing returns. Why? Because people’s attention, attraction, affinity, audience preferences and subsequent actions change often. Trying to use technology to control rather than influence human behavior is a fruitless exercise that produces useless data.
Results are but for the moment. Knowing what influences results is a never-ending process of learning and improving.
“any observed statistical regularity will tend to collapse once pressureis placed upon it for control purposes.”
Our thanks to Dan Purvis of Meltwater Buzz who spotted this article..
Meltwater recently acquired JitterJam a CRM and monitoring company to augment their currently highly competitive analytics product line and strengthen their social media presence and anlytics side of the business. Here is a snap shot on how Ric believes the industry is moving.WikiBrands Chats with Meltwater Buzz
Recently, we had the opportunity to speak with Ric Pratte, the Director of Meltwater Buzz.
The Social Soapbox – What do you do as a company?
JitterJam is a social business platform, a brand monitoring and consumer monitoring company that builds community and development. We do integrated marketing reach out’s and targeted marketing to said communities. It’s a way to not only be listening to what is happening in the market place but become part of that community and engage.
By using digital technology, PepsiCo’s Social Vending System permits users to send a gift to a friend by selecting a beverage and entering the receiver’s name, mobile number and a customized text message. There’s also the choice to further personalize the gift with a small video recorded right at the machine.
"Meltwater Group, a global software company, recognises that businesses in all sectors and of all sizes are experiencing a number of social media growing pains and has developed tools for helping companies monitor what is being said about them in social media and then how to engage better with their clients and customers.
One of its services, Meltwater Buzz, is specifically designed to provide a platform for advanced social media monitoring and analytics. “We track content from the whole of the social web – essentially anywhere on the web where people can post comments, reviews, and share opinions and information.
In reality, that’s over 200 million (and counting!) blogs, forums and message boards, micro-blogs (such as Twitter), social networks (such as Facebook), review sites, video sites, and wikis,” says PR director Dan Purvis."
This is just as well, since it is clear that traditional, officially supported networks for smaller businesses appear to have little appeal or effect. Fewer than a quarter (21.7 per cent) of the UK’s business owners surveyed by the information technology company Sage Group for its new business index thought the Government was doing enough to provide sufficient support andadvice for those starting a business, while only 14 per cent viewed business information and advice made available by the Government as something they would particularly rely on. Past experience suggests that recent changes to Business Link – though they might make the service less confusing – are likely to have little effect.Research suggests that companies that have embraced social media are more likely to have seen their turnover and headcount grow than those that haven’t. Consumer-facing businesses, notably retailers and entertainment groups, have been particularly quick to see the benefits of being able to contact their customers more regularly and more intimately than was previously the case.
Join the Holmes Report group LinkedIn discussion on this topic here
By Arun Sudhaman
It was a simple enough idea. The head of community management at a major broadcasting corporation decided to launch an internal newsletter focused on the organisation’s social media initiatives. Before he could, though, came the rather brusque message from his colleagues in the branding team: “You don’t own social media!”Many digital executives will recognise the story, demonstrating as it does the peculiar mix of politicking and bureaucracy that can bedevil efforts to integrate social media oversight into large corporate organisations. While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting.
