Email marketing is often thought of as SPAM
Yet if you consider how many emails are read on a weekly basis (especially in an office environment) then it’s clear that email is an essential form of communication and has a major part to play in helping businesses communicate with their customers.
Whether you are an event promoter looking to keep your customers up to date with your latest events, or a high street retailer looking to offer your customers incentives to purchase, developing email lists should be an essential part of marketing activity. However, even blue chip companies with the largest email databases still fail to follow best practice guidelines. Below we have outlined our top ten tips for implementing best practice email marketing campaigns:
1. Personalise: What do you know about you customers? What do they buy? When did they last buy? How often do they buy from you? How much do they spend? Carry out some customer analysis and group your customers into segments so you can start to personalise your messaging. Consider how you are addressing your customers, Dear first name, second name, Customer? What is appropriate?
2. Make it relevant: People only buy products they need at the time or they purchase products which interest them. It may sound simple yet many businesses still fail to follow this basic rule.
