"We were impressed by the speed in which Digital Agency Expert came back with a shortlist of agencies" / Cartridge World

“We have commissioned the agency Digital Agency Expert suggested” – Cartridge World | TheMarketingblog

“Cartridge World are building a new ecommerce website to ensure our quality products are available to all our valued customers online. As part of this process, we approached Digital Agency Expert with our ecommerce brief. They took this and sourced the best agencies to match the brief to put forward a proposal”

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We were firstly impressed by the speed in which Digital Agency Expert came back with a shortlist of agencies. When meeting with the agencies supplied, we found all of them to present a highly professional and thorough presentation. We were confident all of them fully understood the brief and were potential partners.

We have now commissioned one of the agencies Digital Agency Expert suggested to build our ecommerce platform. Thus, we would have no hesitation in highly recommending the Digital Agency Expert service to others.

Marketing Manager

How Do Search Engines Work?

Search engines make the web accessible to us all, making sense of the millions of pages that are available at any given time.

The people who run search engines are constantly making changes to the way they work in an effort to make results more relevant and to remove spam, to ensure that you return to their service the next time you want to find something.

But how do they match relevant sites to your query in a matter of milliseconds?

 

Here we will give you an overview of how they work and how you can use a good link building service to your advantage.

The biggest search engines, like Google and Bing, use programs known as ‘spiders’ that constantly ‘crawl’ the web, using links to move between pages and indexing the results so that you can access them quickly. The information is compressed and stored so that it can be quickly accessed when it is needed, allowing you to get quick results from their index rather than going through the whole web each time.

J.C. Penney and the dirty little secrets of search



J.C. Penney and the dirty little secrets of search

J.C. Penney: A Lesson in PR/Crisis Communications

This past weekend the New York Times broke the news that J.C. Penney – and their SEO agency – were caught with their hands in the ‘black hat’ SEO jar. The retail giant’s Dallas-based SEO agency has since been fired. The question remains: How will one of the nation’s biggest retail giants recover from the underlying damage to the brand’s reputation?

This is where Public Relations – and an effective strategy for crisis communications – are crucial to offset the negative conversations taking place across B2B, B2C and social media channels. For a retailer with 1100+ retail stores across the country and millions of brand-loyal shoppers, all eyes are on J.C. Penney to see how they’ll respond.