Nicholas Jervis is one of the UK’s top legal entrepreneurs and founder of the UK’s first Twitter Law Firm, @thelegaloracle , alongside Samson Consulting, a company dedicated to the successful marketing of law firms
Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools.
1. This One Is Crucial
The number one tip is that you absolutely MUST gather your prospects name and email addresses (as a bare minimum) from day one, and then communicate with your prospects regularly until they either buy from you or leave your email list.
Whatever business you are in, having a list of people interested in your products or services is vital to your future success, so put in place a mechanism to allow you to do this easily. There are so many excellent (and cheap) resources which allow you to do this and I talk about them in my free marketing guide.
2. Social Media
Social media is here to stay; it is not a passing fad. Ultimately Social Media is nothing new – it is just a new way to connect with your potential customers and suppliers! You must be using Twitter, Facebook and LinkedIn. Follow people in your business sector and see how they use Social Media to win new business.
